Intelday Solutions, an exclusive partner of PROI, world’s largest partnership of integrated independent communications agencies, won two awards from the tenth anniversary edition of the prestigious 2019 BAPRA Bright Awards during a glamorous ceremony in Sofia, Bulgaria. This is the country’s only competition in the field of marketing communications.
The jury, comprising leading international public relations experts, placed Intelday Solutions in the first place in the “Public Sector Communications Campaign” category and awarded the third place in the “Public Affairs Campaign”, both carried out for the European Commission’s #EUandME campaign.
“By carrying out this campaign, which is targeting young Europeans, we proved that the young generation needs tailored and targeted messages utilising the whole communication spectre – from traditional to digital channels,” Boyan Ivanovich, CEO of Intelday Solutions, said.
The main campaign aim was to make the European Union more accessible to the millennium generation by helping it discover the achievements of the EU that make everyday life safer, easier and more successful. #EUandME has begun an important dialogue with young people, helping them understand the role of the EU in their lives and discovering the things they have as a result of living in one of the Member States.
The campaign, realized by Inteday Solutions, beat a record number of applications in this year’s edition of the competition. For the first time in the history of BAPRA Bright Awards there were 164 entries. The president of the international jury was Bart de Vries, head of the International PR Association from 2016 to 2018.