Societe Generale Expressbank

Industry: Finance
Year:
2012,
Description

The group Societe Generale Expressbank is one of the ten biggest financial institutions in Bulgaria. It includes Sogelease Bulgaria, Societe Generale Factoring and Sogelife Bulgaria. Intelday put through a communications audit and performed a gap analysis of the bank’s media presence.  A media stakeholders mapping which included financial and economic media and key journalists was performed. Additionally, Intelday carried out a strategic communications consultancy and developed PR strategy and action plan. Out team assessed the communication skills of key employees and designed profiled trainings taking into account the specific needs.

Intelday team created and managed the communications planning and media relations for the 25-th anniversary edition of the International Ballet Competition 2012 in Varna, sponsored by Societe Generale.

Services:
  • Research and analysis - Target group research, Mapping audience and communication, Media analysis and monitoring,
  • Corporate communications and PR - Financial PR,
  • Integrated marketing communications - Creation, planning and management of communication strategies, Brand Building, branding and design, Social media marketing, Event Management, Media relations, Content creation and management, Media training,
  • Public Affairs - Issue identification,
  • Strategic Communications
  • Business Consulting