Nova Broadcasting

Project: Reality show ‘’Shatra”
Industry: Entertainment
Year:
2014,
Second Place “Sustainable Development Campaign” for “Shatra ” campaign, BAPRA Bright Awards 2014
Description

Nova broadcasting launched a reality show called ‘’Shatra” in which celebrities lived in Roma family for 1 week. The PR task was to promote the show emphasizing on entertainment and culture, but preventing nationalistic and ethnic tensions as well. First 3 episodes were watched by 22% of all viewers at the time. The reality show started with 7.2 rating among aged 18-49 and finished at 8. The campaign had 233 media materials in 97 print, online and radio media publication and only 3 negative. Intelday Solutions received 2nd Award for “Sustainable development for “Shatra” campaign”, BAPRA Bright Awards 2014.

Services:
  • Research and analysis - Target group research, Mapping audience and communication, Media analysis and monitoring,
  • Corporate communications and PR - Health and social PR,
  • Integrated marketing communications - Creation, planning and management of communication strategies,
  • Public Affairs - Issue identification,
  • Strategic Communications