Nova broadcasting launched a reality show called ‘’Shatra” in which celebrities lived in Roma family for 1 week. The PR task was to promote the show emphasizing on entertainment and culture, but preventing nationalistic and ethnic tensions as well. First 3 episodes were watched by 22% of all viewers at the time. The reality show started with 7.2 rating among aged 18-49 and finished at 8. The campaign had 233 media materials in 97 print, online and radio media publication and only 3 negative. Intelday Solutions received 2nd Award for “Sustainable development for “Shatra” campaign”, BAPRA Bright Awards 2014.