Roche Bulgaria

Project: Colors for hope
Industry: Pharmacy
Silver Award for Social Investor Campaign for CSR “Colors for hope” Renovation of Oncological Clinics, Bulgarian Business Leaders Forum 2005

Roche Bulgaria is a leading pharmaceutical company in Bulgaria. Its initiative “Colors for hope” aimed at bringing more colors in the ambience where patients with cancer live and creating more comfortable living conditions. The idea was realized by planting and cultivation of the outdoors areas of the District Dispensary for Oncological Diseases with Stationary – Plovdiv, including cleaning of the areas, grass, bushes and tree planting, painting of the fences, renovation of the front door and the outdoor lighting; creating an outdoor relaxing zone. Employees of Roche Bulgaria took part of the final repair works. 

  • Corporate communications and PR - Health and social PR,
  • Integrated marketing communications - Brand Building, branding and design, Event Management, Media relations, Content creation and management,